PDR Technicians; Do You Have Basic Retail Sales Experience? We Do! Part II

Probably one of the first things you will need to learn is how to deal with rejection. Rejection is a tough one, your first reaction is to get defensive, steer clear of this one. You can destroy your business with on wrong reaction. Avoid being in reaction at all costs. The likelihood that they are rejecting you personally is very slim. Most of the time, you will find that the anger is not directed at you personally. Your potential client may have had a bad day or doesn’t understand what socially acceptable conversation sounds like. If you let it creep in to your subconscious it will sabotage all future sales efforts.

When you find that you are getting rejected more than half the time that you actually pitch, you will need to go back to the drawing board and refine your sales techniques. Often times, it will be a small tweak to your system but you may find that you have to abandon your system altogether and start from scratch. Another method that you may find helpful is to ask the client where you lost them. Be completely honest and vulnerable and allow them to give you the feedback you so desperately need. I may end up that the customer, after being heard, will rethink their original no and change it to a yes. Customer’s, like ourselves, just want to be heard. If they think that you truly value their advice it softens them and they see no reason to say no after all.

When working in the industry, you will find that there is still a lot of ignorance as it applies to PDR technology. No worries, if they don’t get it now keep trying and they may get it later. Make sure that you have a website that you can have your potential customer to refer to. Then try again another time.

Questions? Dent Repair School.

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