So what does make you the answer to your customers problems? First, you will have to know what the problems are. In this instance we’re talking about the resell value of a vehicle. I’m sure your customer has many more problems but we’ll just stick to this one.
There are a couple of ways to deal with this subject. One would be to approach or call the number on a car that is for sale. You may have seen it in a parking lot, or driving around. Call the owner personally and suggest that you would like to come and take a look at it. How you handle it from this point is up to you. Keep in mind that in the customers mind they think they have a fish on the hook. You don’t want to be deceptive but outside of following the driver of the car all across the city or sitting in the parking lot, for possibly hours, waiting for the owner to come and pick the car up for the night, you may have to be somewhat deceptive.
Your decision on how to approach the customer is yours but what you say to the customer either gets the customer curious or gets the door slammed in your face. Your pitch is to convince the customer that the resell value of their car could be substantial for a very small fee. Say you have a package deal that offers dent removal and detailing for one low price. Say your pitch is for $95 dollars, you would say “For the low cost of $95 you can sell the car for an additional $1,000”. Don’t over exaggerate but if you think it will raise the resell value that much then shout it.
So if you do PDR work and detailing or odor removal, what you can offer this customer is substantial. If you are a graduate but didn’t take all of the courses, this would be a perfect time to take some add on classes. This is where the money is to be made. For ideas give us a call or look us up at Dent Repair School, we’re here to help you out.
